- Community Pride Campaign -

The City of Fort St. John approached Indigo Designs when they wanted to create a community pride campaign highlighting the best things about living in Fort St. John. I presented a promotional campaign slogan called "Live it! FSJ". The slogan was easily adaptable to any city promotion or event (i.e. Live it! BOLD, Live it! ACTIVE, Live it! FUN etc.)  For my presentation, I wrote creative content and designed mock-ups of several ways the City could us the new campaign in various marketing materials. The City has gone on to use this campaign for many promotional pieces throughout the community.