Tourism Recruitment Playbook

The Northern BC Tourism Recruitment Playbook is a thoughtfully designed resource aimed at helping tourism operators in Northern British Columbia attract and retain top talent. With a focus on clean, simple, and user-friendly layouts, the Playbook integrates an earth-tone color palette to reflect the natural beauty of the region.

Featuring stunning photographs provided by Tourism BC, the design captures the essence of Northern BC’s vibrant landscapes and tourism experiences. To enhance usability and engagement, I created custom infographics throughout the Playbook, making complex information visually accessible and easy to follow.

The Playbook covers recruitment essentials, from employer branding to best practices for screening, hiring, and onboarding employees. It emphasizes creating a great workplace reputation to attract skilled candidates and provides actionable tips and tools for success.

This visually engaging and practical guide ensures tourism operators have everything they need to build strong teams and elevate their businesses.